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SAN MATEO, CA --(Marketwired - March 23, 2016) - Guavus, Inc., a leading provider of big data analytics applications for operational intelligence, today announced that Roger Brooks has joined the company as Chief Scientist. Dr. Brooks is a leading expert in information analytics based on large-scale machine learning and advancing the use of data mining to help businesses strengthen IT operations, engineer new products, optimize marketing and deliver real-time personalized content.
"We are delighted to add Roger to our team," said Anukool Lakhina, CEO and Founder of Guavus. "His real-world experience in using analytics for actionable insights will bring value to our customers who are looking to drive costs out of their business, generate new revenue streams and transform into data-driven businesses."
Brooks has held various executive positions including an eight-year tenure at Hewlett-Packard, most recently as Chief Architect in the new HP Software. Prior to that he was Distinguished Technologist and Chief Scientist in HP's Marketing Optimization business, where he was responsible for marketing analytics. He also served as CTO for Applications at HP Autonomy, driving innovations for next-generation products. Before joining HP, he co-founded and led start-ups in the information analytics and mobile data services spaces including the pioneering development of systems for multimedia networking and the delivery of video to cell phones. He holds numerous patents and is also a published author on analytics topics including text mining, behavioral analytics and multi-channel marketing optimization. Brooks spent the first half of his career in academia as a theoretical particle physicist at Stanford University and M.I.T., where his last position was as Associate Professor of Physics. As an international expert in string theory, topological field theories and quantum gravity he applied research mathematics to answering deep questions about the nature of the universe. He received his B.S. and Ph.D. degrees in physics from M.I.T.
"Guavus is pioneering the use of analytics to provide extremely precise, contextual insights that translate directly into action. This results in better customer experiences, more personalized care, and more efficient network operations," said Brooks. "I look forward to working with the Guavus team to help our customers exploit their data by leveraging our unique multidisciplinary science to become more efficient, profitable and competitive."
Guavus solves the world's most complex data problems. Proven across Tier 1 service providers, Guavus provides a new generation of analytically powered big data applications to address specific business problems for next-generation service assurance, next-generation customer experience management and the Internet of Things. The Company uniquely breaks down the barriers between Operational Support Systems and Business Support Systems to enable customers to deliver a better customer experience, improve service operations and more efficiently plan network capacity. Guavus' operational intelligence applications correlate and analyze massive amounts of streaming and stored business, operational and sensor data from multiple, disparate source systems in real time. Guavus products currently process more than two trillion transactions per day.