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Former Popchips President and CMO Marc Seguin joins PLUS as Chief Revenue Officer

1158 Days ago

One of the first veteran food executives to enter the non-CBD cannabis space

SAN MATEO, Calif., April 30, 2019 (GLOBE NEWSWIRE) -- Plus Products Inc. (CSE: PLUS) (OTCQB: PLPRF) (the “Company” or “PLUS”), today announced the appointment of Marc Seguin as Chief Revenue Officer, effective April 30, 2019. As Chief Revenue Officer, Marc will be driving all aspects of marketing and consumer connection in leading the marketing and sales teams. He will spearhead consumer education about the cannabis industry, lead responsible and conscientious branding and marketing strategies, and is one of the first veteran food marketers to enter the cannabis space.

Marc brings more than 30 years of traditional food and retail branding experience to the role. He most recently was President and CMO at Popchips, one of the largest privately held snack food companies in the world. While at Popchips, he debuted the brand’s first TV advertising and led the “one snack at a time” local campaign, which resulted in a 72% lift in velocity in target cities for the brand, amongst other initiatives. Prior to being president and CMO of Popchips, Seguin worked in brand marketing for Wonderful Brands (Wonderful Pistachios, POM Wonderful, Cuties & Halo Citrus), where he announced Wonderful Pistachio’s first-ever Superbowl ad, as well as Dole Food Co., and Safeway Stores. He currently sits on the boards of organic date company Joolie’s Inc. and juice company Healthe Brands.

“Marc understands food. He has helped build some of the strongest food brands in the world, and always with a focus on new markets and the next generation of consumers. Great companies are built by great people, and Marc brings incredible talent to the Plus Products executive team,” says Jake Heimark, co-founder & CEO of PLUS. “Marc is one of the first executives to leave the food industry for a non-hemp, cannabis touching company. His appointment represents an important milestone for the whole industry.”

Marc will report directly to PLUS Products co-founder and CEO, Jake Heimark, and the board of directors.

“PLUS is undoubtedly a market leader in the cannabis industry, but what attracted me to the company was their safe and approachable mission,” says Seguin. “Jake and the leadership team truly embody a seasoned food manufacturing company in quality standard, lab assurance, manufacturing protocols and even implementing child-proof packaging before required. I look forward to further elevating the PLUS brand into a household name amongst cannabis and food competitors alike.”

About Plus Products
PLUS creates safe and delicious cannabis food products. PLUS’s mission is to make cannabis safe and approachable - that starts with high-quality products that deliver consistent experiences. The gummies are manufactured at PLUS’s own factory in Adelanto, CA, where dosage is tested twice internally and then tested twice again by an independent lab. PLUS is headquartered in San Mateo, CA with 60 employees.

For further information contact:
Jessica Bornn
Director of Investor Relations
Tel +1 650.223.5478

Maggie Squires
Moxie Communications Group

Forward-Looking Statements

This news release contains statements and information that, to the extent that they are not historical fact, constitute "forward-looking information" within the meaning of applicable securities legislation. Forward-looking information is based on the reasonable assumptions, estimates, analysis and opinions of management made in light of its experience and its perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances at the date that such statements are made, but which may prove to be incorrect.

Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward-looking information. Accordingly, readers should not place undue reliance on any such forward-looking information. Further, any forward-looking statement speaks only as of the date on which such statement is made. New factors emerge from time to time, and it is not possible for the Company's management to predict all of such factors and to assess in advance the impact of each such factor on the Company's business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. The Company does not undertake any obligation to update any forward-looking information to reflect information, events, results, circumstances or otherwise after the date hereof or to reflect the occurrence of unanticipated events, except as required by law including securities laws.

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/887cc8f0-9095-4a1c-8614-283526c2dc6a

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