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Online Grocer Farmstead Partners with the Kraft Heinz Company for Direct-to-Consumer Last-Mile Expansion

1215 Days ago

Farmstead’s first partnership with a major CPG brand gives Kraft Heinz direct channel to customers

LAS VEGAS, March 04, 2019 (GLOBE NEWSWIRE) -- Farmstead, the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets, and The Kraft Heinz Company announced today that they have partnered to provide Kraft Heinz products to Farmstead customers. The partnership immediately increases Farmstead’s overall curated inventory by about 5 percent, with well-known staples such as Heinz Ketchup, Philadelphia Cream Cheese, JELL-O and Kraft Mac & Cheese, while setting the stage for Farmstead’s rapid nationwide expansion of its 35-minute delivery online grocery model in 2019.

Kraft Heinz inventory is available through Farmstead effective today; hundreds of additional items will be added in the coming weeks.

Farmstead and The Kraft Heinz Company made the announcement from Shoptalk 2019, taking place in Las Vegas, March 3-6, 2019.

“Kraft Heinz welcomes the opportunity to partner with innovative emerging platforms, like Farmstead, which offer consumers differentiated value in grocery ordering and delivery,” said Jacob Stewart, Head of eCommerce Sales at Kraft Heinz.

“Our research shows that most families go to multiple grocery stores to find everything they need within their budget,” said Pradeep Elankumaran, Founder and CEO of Farmstead. “Farmstead’s goal is to be the only grocer a household needs - with this Kraft Heinz partnership, we’re now able to source more mainstream grocery items. Our customers can still get the great locally sourced produce they are accustomed to from Farmstead, plus the national brand staples they also want, at prices lower than local supermarket prices, delivered for free.”

To learn more about Farmstead, visit https://www.farmsteadapp.com.

About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit www.kraftheinzcompany.com or follow us on LinkedIn and Twitter.

About Farmstead
Farmstead is the first online grocer to offer fresh, high-quality groceries, delivered for free, at better prices than local supermarkets. Using AI technology, Farmstead has reinvented the grocery buying experience and rewired how food moves across the country, to significantly reduce food waste and fulfill its mission of making high quality, locally sourced food accessible to everyone. Visit https://www.farmsteadapp.com or follow @farmsteadapp.

Media Contact:
Michelle Faulkner
+1 617-510-6998

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/6711bd4a-2b9b-4afc-a29b-bb0cf0f75900

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