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San Mateo, CA, Sept. 24, 2019 (GLOBE NEWSWIRE) -- Reflektion, the world’s leading AI-powered personalization platform for the retail industry, today announced findings from its 2019 Reflektion eCommerce Personalization Industry Survey, commissioned with WBR Insights, a leading retail market research firm. Based on insights from marketing and digital commerce leaders within the IR500 across North America, the study revealed that major brands and retailers are increasingly pursuing eCommerce personalization initiatives as a primary strategy to drive growth amidst heightened market competition to attract, engage and retain customers.
“True real-time, 1:1 personalization remains an elusive – yet rewarding – target for most retailers,” said Amede Hungerford, Chief Marketing Officer, Reflektion. “The 2019 eCommerce Personalization Report illustrates the key challenges -- and opportunities -- as digital commerce professionals evaluate, navigate and apply personalization techniques to their business.”
eCommerce Leaders Are Investing Broadly in Retail Tech
While 63 percent of marketers affirmed eCommerce personalization as a top priority within their technology initiatives, survey results also demonstrated broad investment on interrelated initiatives. For example, improving data quality naturally leads to improving the quality of the decision-making from analytics. Delivering a consistent, real-time experience through personalization across multiple channels has created a flywheel effect that drives improved business performance. This means that as retailers invest in personalization, they will see all digital touchpoints and channels working together synergistically to improve overall predictive outcomes and shopper experiences.
Findings from the survey also showed:
“As consumer choice expands and attention spans shrink, the imperative to personalize the shopping experience becomes even more important,” Hungerford said. “The results of our 2019 eCommerce Personalization Survey shows that retailers are doubling down when it comes to tailoring the shopping experience down to the individual customer, and are taking steps to move beyond first-gen solutions.”
While most eCommerce and marketing leaders have already taken the first step in personalizing product recommendations with first generation solutions, the survey found that 60 percent of marketers plan to continue making investments in improving the personalization of product recommendations with next-gen solutions over the coming 12-18 months. In particular, more retailers are combining search with personalization to deliver a unified eCommerce experience across the buyer journey.
View the full study here.
Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes Artificial Intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real time and across the digital touchpoints that matter most—including preview and site search, product recommendations, content personalization, category and landing pages, and email.
Leading retail brands such as ULTA, Godiva, Skechers, and Marmot rely on Reflektion’s platform.
Founded by pioneers in Artificial Intelligence and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019, Reflektion combines individual shopper insights, product intelligence, and AI to create more relevant and impactful eCommerce experiences.
Reflektion is backed by leading investors including Battery Ventures, Hasso Plattner Ventures, and Clear Ventures.
Amede Hungerford, CMO Reflektion 6507536716 firstname.lastname@example.org